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The Big Oh
A social campaign to spread awareness of the orgasm gap
Scope
Design Strategy, Brand Identity Design
Course
Graphic Design 2
Mentors
Margarita Barrios Ponce
THE CHALLENGE
There is a significant disparity in orgasms between couples, otherwise known as the orgasm gap.
The disparity in orgasms exists due to a lack of understanding of women’s anatomy. This fundamental knowledge is key to knowing what you like and feeling empowered to show a partner how to achieve it.
APPLICATION
I wanted to create designs that were bold and captivating by incorporating bright colors, flat design experimentation, and elements of humor through copy.
The Card Game
The Big Oh card game provides prompts for partners to have conversations about what they enjoy in bed and to try new sexual activities.
Transportation Ads
The transportation ads would inhabit heavy traffic public spaces such as New York City subway cars. This would enable the campaign to gain visibility and spread awareness to a large audience.
Social Media Account
The social media account aims to educate the audience on ways the orgasm gap exists and provide useful tips, resources, and facts to help viewers do their part in closing the gap.
THE SOLUTION
We need to focus on encouraging people to learn about what is causing the disparity rather than shaming them for its existence.
The Big Oh is a social campaign that aims to help people understand the root of the problem and the ways they can help close the orgasm gap through three modalities: a 3D series, 2D series, and web based application.
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